With Día de Muertos 2020 only weeks away, two California cannabis companies are celebrating the holiday with special product releases featuring themed art and marketing. San Diego-based Platinum Vape is offering a special version of their edibles, while Key from Harborside is launching a limited-edition pack of its mini-prerolls to mark the occasion.
Día de Muertos, also known in the United States as Día de los Muertos, is celebrated on both sides of the Mexican border to honor the dead. A hybridization of Pre-Columbian and Catholic traditions, the holiday brings families together to remember and celebrate the lives of their ancestors during All Saints’ Eve (October 31), All Saints’ Day (November 1), and All Souls’ Day (November 2). The departed family members, who are believed to awaken from the dead to celebrate with the living, are honored with marigolds, photographs, and favorite foods. An altar or centerpiece known as an ofrenda is often constructed and brightly decorated to serve as the focal point of the celebration.
To commemorate the Día de Muertos 2020, Platinum Vape has released its new Piña de los Muertos cannabis-infused gummies featuring traditional Mexican